Richard, this is a nice, clear review of VMS. A couple of comments:
Vision - there is a difference between an organisation such as a charity, or public institution and a public company. A public company may have a vision, but the vision is one that is intended to drive the organisation in to market segments and geographies to make a profit for its shareholders. As such it is there to guide a path to profitability and the vision may change over time. A privately owned organisation or institution will still aim to operate in a profitable way (ie not need external funding), but the vision can genuinely be the driving force.
Strategy - the key test for a useful strategy is that it can guide decision making when there are multiple courses of action avoiding the need for 'force-of-personality' behaviours. A good strategy will guide a consistent approach and reduce conflict.
Richard, this is a nice, clear review of VMS. A couple of comments:
Vision - there is a difference between an organisation such as a charity, or public institution and a public company. A public company may have a vision, but the vision is one that is intended to drive the organisation in to market segments and geographies to make a profit for its shareholders. As such it is there to guide a path to profitability and the vision may change over time. A privately owned organisation or institution will still aim to operate in a profitable way (ie not need external funding), but the vision can genuinely be the driving force.
Strategy - the key test for a useful strategy is that it can guide decision making when there are multiple courses of action avoiding the need for 'force-of-personality' behaviours. A good strategy will guide a consistent approach and reduce conflict.